I’ve just been reading about the Baking Associations of Australia saying that some of its independent bakers are hurting due to the competition from the $1 home-brand bread being supplied by the Coles and Woolworths supermarkets.

Some of these Bakers are apparently considering reducing staff, and maybe dropping Bread sales themselves.

Personally I wonder about the accuracy of this, and whether they really are being hurt by bread being sold for just $1.

Have you compared these $1 loaves against a Bakers loaf ?

Even Coles and Woolworths admit that in their total bread sales, only about 5% to 8% is made up of these cheap loaves. The remaining 80+% is at their normal higher prices, for their higher quality bread.

I can’t really see people dropping down from the Freshly made Bakery bread to only buy the $1.00 mass produced bread, especially when you consider that these loaves have only come down from about $1.20 anyway.

I had the misfortune to buy a couple of these home brand loaves for $1 each during the last few days, and never again, at least not from those two supermarkets.

Actually I normally buy my white sliced sandwich bread from the Butchers, the Fruit and Vegetable shop or from ALDI. Each of these also sells bread for $1, but at much better quality.

ALDI sells the Bakers Life brand for $0.99
My Butcher sells the Buttercup brand $0.99
My Fruit shop sells a TipTop brand for $1.40
Woolworths sell their Homebrand Bread – White Sandwich 700g for $1.00
Coles sell their Coles Smart Buy White Bread 700g for $1.00

If you have tasted any of these, what is your opinion of them ?

ALDI

Butchers

Fruit Shop

Coles

Woolworths

My score rating out of 5, with the best of the bunch getting 5, is:

• 5 ALDI
• 4 Butchers – Buttercup
• 3 Fruit Shop – Gold Max
• 1 Coles
• 1 Woolworths

This is only rating these $1.00 loaves.  The $3.50 loaves may well be a different category.

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