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Woolworths Australian Food and Liquor division recorded sales of A$9.2bn in the quarter ended 3 April 2011. This was a 4.6% increase on the same period in the previous year.

Compared to this report from 2010, it seems that Woolworths sales are not rising as fast as they were:

Australian Food and Liquor sales for the half year were $18.1 billion, an increase of 6.8% (or $1.16 billion). Sales for the second quarter were $9.1 billion, an increase of 5.9% over last year.

Does this indicate that they really are trimming prices ?  An increase of only 4.6% in sales.

More data to follow soon….

Woolworths Australian Food and Liquor division recorded sales:

Annual Sales

2010 $34,675m an increase of 5.15% from last year
2009 $32,978m

Earnings Before Tax
2010 $2,492.5m or 7.2% of gross sales
2009 $2,206.9m or 6.7% of gross sales

Woolworths Limited 2010 Annual report
http://thomson.mobular.net/thomson/7/3022/4355/document_0/WOW_AR10.pdf

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